The campaign features four local businesses, who are bank clients, ranging from a well-known pizza chain owner, to a family owned and operated gardening center. As one of few remaining banks that only loaned deposits and assets locally, we thought it was important that Citizens State Bank highlight their biggest asset, local business.

The campaign was featured in branches as larger-than-life posters, in local newspaper and magazine ads, and as vignettes on the bank’s website. “We want to see more individuals and businesses patronizing their neighbors,” said Paul Socia, Bank President. “Not only do we understand the business goals of the clients we service, but more importantly, we understand how our community can benefit from local business. Financing small business is key to helping Macomb and St. Clair counties to prosper”.