Citizen’s State Bank Partnered with Sumo Sweet Creative to launch their youth marketing campaign in 2007. Having had a robust youth banking program, the organization wanted to expand their already succesfull elementary school program to local high schools.

Sumo Sweet developed branding and identity for Citizen State Bank’s high school banking program. The target audience was teenagers between the ages of 13 and 17. The materials needed to inspire teens to take responsibility for their finances and open and account with CSB. Sumo Sweet created the “VS” Campaign: A humorous series of youth posters, content and merchandise communicating, “don’t buy the hype” to kids who may think the mall or credit card companies have their best interest in mind. The campaign persuades kids to “put your money where it matters – in the bank, where you’ll be the one getting paid”.