Sumo Sweet first began working on the Habitat Detroit and MetroRestores site and print collateral in 2007.  During the process of building the site, a lack of stock photography was available, We developed a visual library to use as an integrated brand campaign for Habitat.

We were contacted by Habitat Macomb, Habitat Michigan, and an affiliate in British Columbia to develop illustrated mastheads and a branded library of illustrations.

The Rebuild Michigan site is heavily modeled on the Habitat for Humanity Metro Restores sites and serves as a fundraising and engagement tool for Michigan Habitat for Humanity.

The site includes an interactive tracker of individuals that have engaged with Habitat for Humanity – Michigan, as well as an interactive graph that increases every time a habitat home is built in Michigan. The site goal and organization goal is to achieve one million individuals interacting with Habitat for Humanity Michigan by participating in home builds, donations, sponsorships, Facebook likes, tweets, and other forms of meaningful interaction.